Wieden+Kennedy globally is on a roll as some advertisers decide that the best way too cut through all that schlock out there is with something fresh and original – or creative, as we used to call it before the robots moved in.
W+K New York used to play a very distant second fiddle to HQ in Portland but it’s getting some solos of its own now; one with a series of films for “luxury fitness brand” Equinox on commitment.
Another with this outdoor campaign for dating firm OkCupid which says dating isn’t all about sex.
Scores?
Equinox 6 (we’re all a bit fed up with commitment)
OKCupid 8.
