Wieden+Kennedy New York off to a flyer in 2018

Wieden+Kennedy globally is on a roll as some advertisers decide that the best way too cut through all that schlock out there is with something fresh and original – or creative, as we used to call it before the robots moved in.

W+K New York used to play a very distant second fiddle to HQ in Portland but it’s getting some solos of its own now; one with a series of films for “luxury fitness brand” Equinox on commitment.

Another with this outdoor campaign for dating firm OkCupid which says dating isn’t all about sex.


Equinox 6 (we’re all a bit fed up with commitment)

OKCupid 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.