Sid Lee launches Colonel Sanders on an unsuspecting France

Wanna know what finger lickin’ good is in French? Course you did.

It’s here in a new campaign from Sid Lee Paris for KFC, as the Colonel himself lands in France to show the natives what they’ve been under-estimating (KFC has been around in France for decades).

Colonel Sanders has bounced back in a number of US campaigns from Wieden+Kennedy and he seems to be travelling the world.

How long before Mother is asked to reboot the old rascal in the UK?

MAA creative scale: 7.

Update

Here’s Mother’s latest for KFC, one of a series of online films hymning KFC’s “freshly made” gravy.

Who’d have thought the venerable old brand could become trendy?

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