More About Advertising The alternative voice of advertising, marketing and media
Havas Group Media has won UK insurer MORE TH>N in a six-way pitch run by advertiser trade body ISBA. The Havas pitch included econometrics and attribution modelling and what it says is a “fully transparent contract.”
MORE TH>N head of brand and marketing Diana Bowden says: said: “As a challenger brand, we conducted this review to find a challenging agency partner with the experience, expertise and data tech to help deliver our stretching brand and business ambitions. Getting complete transparency on media planning and buying was also a priority. Havas came up trumps on both and we are really looking forward to working with them.”
Havas Group Media CEO Matt Adams says: “This is an incredibly exciting win for us as a business – we both share a determination to drive change and innovation. MORE TH>N is a savvy, data-driven marketing organisation and the type of business we love to work with.”
