Adidas on creation – the shoes have it

Adidas is “calling all creators” with the help of 72andSunny, rounding up its highly paid sports stars and celebs for a meaningful discussion on, um, creating.

You’ll spot David Beckham and Paul Pogba, Leo Messi, model Karlie Kloss and lots of American footballers and baseball players.

Was it really worth all those private jets?

Nope.

Nice shoes though.

MAA creative scale: 3.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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