Rose-tinted Heathrow brings back (more) Christmas bears

More bloody Christmas bears, this time the return of Heathrow’s popular duo courtesy of Havas London.

Still can’t understand why Heathrow should want to advertise at Christmas – you don’t choose an airport do you, instead of a flight? Anyway, BA has helped out with this particular rite of passage with an old BOAC plane. Those were the days when the airline was nice to you, of course.

Not for me but it will doubtless get squillions of views.

Suppose expressionless bears are cheaper.

MAA creative scale: 5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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