Everyone’s having a go at Christmas ads this year

They’re all it this year. Here’s a Christmas ad from Manchester City Council.

One we missed from House of Frazer and 18 feet & Rising (same idea as Ogilvy for Boots). Quite like this one.

And the WWF, not merry at all this one, powerful though. Who’s it by? Ogilvy?

Is it worth it though?

Ref our story the other day that YouTube and Facebook were limiting organic searches in favour of paid (below) John Lewis’ Moz the Monster is still leading but with “just” 8.6m recorded Youtube views. There’s plenty of time still to go but ‘Buster the Boxer’ got 26m last year and that looks out of reach.

MAA creative scale: sevens all round.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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