Maybe it’s not turning out to be such a happy Christmas for adam&eveDD as expected. Its ‘Moz the Monster’ for John Lewis has aroused controversy as well as admiration and now client H&M has returned home, to Forsman & Bodenfors, for this year’s Christmas epic. Promoting H&M’s “cosy knits, sparkling accessories and pretty dresses.”
Starring Jesse Williams, John Turturo and Nicki Minaj’s generous embonpoint.
A diverting tale and well told.
But is this really the best way to push the above bits of kit? H&M needs more sales. The same could be said of last year’s Wes Anderson effort of course.
Sometimes clients are too clever for their own good.
MAA creative scale: 5.