Does H&M lose itself in fantasy Christmas land?

Maybe it’s not turning out to be such a happy Christmas for adam&eveDD as expected. Its ‘Moz the Monster’ for John Lewis has aroused controversy as well as admiration and now client H&M has returned home, to Forsman & Bodenfors, for this year’s Christmas epic. Promoting H&M’s “cosy knits, sparkling accessories and pretty dresses.”

Starring Jesse Williams, John Turturo and Nicki Minaj’s generous embonpoint.

A diverting tale and well told.

But is this really the best way to push the above bits of kit? H&M needs more sales. The same could be said of last year’s Wes Anderson effort of course.

Sometimes clients are too clever for their own good.

MAA creative scale: 5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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