CHI engages top gear in Argos Christmas race against time

Argos, now owned by Sainsbury’s, is manfully battling the mighty Amazon in the delivery stakes. So, according to agency CHI&Partners, it’s super speedy – ‘Go Argos.’

And, as it’s Christmas, Santa’s little helpers (elves, gnomes?) are working their socks off to make sure we get what we want – or something anyway.

But one prezzie is going to miss the delivery sled. Sure we’ve been here before but it’s Christmas.

Appealingly silly.

Best Christmas ad so far.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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