CHI engages top gear in Argos Christmas race against time

Argos, now owned by Sainsbury’s, is manfully battling the mighty Amazon in the delivery stakes. So, according to agency CHI&Partners, it’s super speedy – ‘Go Argos.’

And, as it’s Christmas, Santa’s little helpers (elves, gnomes?) are working their socks off to make sure we get what we want – or something anyway.

But one prezzie is going to miss the delivery sled. Sure we’ve been here before but it’s Christmas.

Appealingly silly.

Best Christmas ad so far.

MAA creative scale: 8.