AMV unveils a Christmas clunker for Currys PC world

They do warn you against working with children and animals, maybe your own staff should join the list of terrors.

That’s who appears in Currys PC World’s new Christmas campaign from AMV BBDO (as they have in other ads over the year), demonstrating the products at home they sell in store.

You get the idea but…this one’s a real shocker.

This is another, not so bad as Ahmet can act a bit. There’s another but I’m flagging.

A couple of years ago AMV hoovered up loads of awards for Jeff Goldblum’s’ ‘spare the act’ (still don’t get what that meant) although some said it was too clever by half (depends what you thought of Goldblum probably).

This lot: MAA creative scale: 3.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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