Albert Bartlett sticks to its (branded) potato roots

Read the other day that a biscuit company, I think it was, was planning a switch to “purpose-driven” marketing. Biscuits!

Here’s a new campaign for Albert Bartlett Rooster potatoes from Holmes Hobbs Marcantonio that takes you back to the days when advertisers tried to build brands to sell more stuff.

Won’t bother the D&AD jury (will there can a Cannes jury to bother next year?) but next time you go into a supermarket and look at the potatoes you might pay a bit more to give Albie a try.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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