US snack brand Popchips has appointed London’s 18 Feet & Rising to handle a campaign on both sides of the Atlantic, the first such assignment for 18 Feet.
Popchips landed itself in hot water in the US back in 2012 with its last major effort which featured Ashton Kutcher as an Indian. There shouldn’t be any of that nonsense this time round as 18 Feet now enjoys B Corp status, guaranteeing ethical behaviour on all fronts it seems.
Popchips CMO Marc Seguin says: “We believe that the long-term strategic vision combined with the with the creative energy at 18 Feet & Rising will really capture the hearts of consumers in our two largest markets.”
!8 Feet ECD Anna Carpen says: “This is the first time 18 Feet & Rising will be working on an account both sides of the Atlantic. We are delighted to be partnering with Popchips, true crisp revolutionaries, who are as excited about creating bold and powerful work as we are.”
18 Feet has been bubbling under, as they say, for some years now. Its most notable account is House of Fraser. Mini marcoms outfit Creston bought a 27 per cent stake but that failed to provide the desired impetus. Creston was taken private by its biggest investor DBay Advisers.