H&M raps along with Naomi Campbell in A&E fall campaign

Adam&eveDDB is getting down with the kids – sort of – in its first fashion collection campaign for H&M. As is its way for the Swedish mega-retailer, there’s a big celeb following in the footsteps of David Beckham and the like, this time Naomi Campbell accompanied by a team of top totty.

Set in a karaoke bar, populated by what look like Yakuza gangsters.

Deftly done.

MAA creative scale; 8.

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    Ginza gangster chic – more like an ad for Uniqlo.