Guinness’ ‘Made of More’ campaign from AMV BBDO is usually something to look forward to with its tales of people surmounting the obstacles of life, from the awarded ‘Sapeurs’ to the underrated ‘John Hammond.’
Now it’s back with the ‘Compton Cowboys,’ former gang members from Compton in South Central LA and their love of horses. At a guess I’d say that horse livery in LA is a touch cheaper than in England’s shires.
Not vintage but a worthy enough addition to a standout campaign.
MAA creative scale: 7.