New BBH Sport client bwin runs a different race

Here’s a teaser from BBH Sport for new betting client bwin, inviting us to bet on a CGI car race (the main pan-European campaign with three such races breaks in the autumn).

A departure, say client and agency from the usual “lads cheering on a sofa” stuff – or 1001 ways to deploy Chris Kamara, now appearing for former BBH client Labrokes, courtesy of Big Al’s Creative Emporium.

One of the proliferating reasons for dropping your Sky Sports subscription is the volume of terrible betting ads. When these are eventually shunted post-watershed 90 per cent of UK agencies will go bust.

At least bwin and BBH are trying something different.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.