Wieden+Kennedy’s dolph-a-sloth for Three makes a splash

Only Wieden+Kennedy, in the UK at least, would devise a dolph-a-sloth to advertise a mobile streaming offer. But dolph-a-sloth it is for what seems a good new offer from Three, ‘Go Binge.’ Free streaming of a number of channels – including Netflix – if you’re on a 4G tariff.

W+K creative directors Dave Day and Larry Seftel say: “Go Binge is the second in a series of exciting initiatives from Three (the first was no roaming charges). This time they’re offering TV and music streaming without using any of your data allowance. And it feels as good as this guy, half dolphin, half sloth, having the time of his life.

“We’ve had the privilege of working with a seriously talented team of animators at The Mill and we’re really excited about the final product.”

We’ve had some good ads this month, notably Droga5 NY for Ancestry.com and BBH’s debut for Absolut. Hard to imagine this being done better, right down to John Goodman’s V/O. Craft innit?

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.