Hamsters have played their part in Kia ads over the years and now US agency David & Goliath is launching Turbo Hamster on an unsuspecting world, to debut the Kia Soul Turbo.
With what sounds like Motorhead’s Lemmy growling in the background.
Not an award winner perhaps but it’ll get people talking and persuades you to like Kia.
There are some interesting cars ads around – what’s gone wrong?
MAA creative scale: 7.5.