Grey has poached BBH New York creative chairman John Patroulis (left) as its new global CCO, replacing Tor Myhren who left back in 2015 to join Apple.
WPP’s Grey, which is one of the big recent success stories in advertising in both New York and London, was beginning to look rather bereft at the top creative level. New York CCO Andreas Dahlqvist quit recently to become DDB’s CCO in the Nordics while London creative boss Nils Leonard left last year to set up his own agency.
Grey’s gain is BBH’s loss though as the Publicis-owned agency, seemingly in recovery mode in the UK, seems to take – at best – one step back for every step forward in the US. New York CCO Ari Weiss recently left to become DDB’s North American CCO.
It’s pretty clear from all these protracted comings and goings that there’s a shortage of talent about for the really big creative jobs in conventional agencies. Tech companies, like Apple, are luring some talent with their massively stuffed wallets. Others are doing their own thing, fed up with the margin demands of the big marcoms companies and the endless travel involved in being a global anything these days.