Great creative director John Salmon of CDP dies at 85

John Salmon, one of the great British creative directors at a time when British advertising led the world, has died aged 85.

Salmon was creative director of Collett Dickenson Pearce, following in the footsteps of the legendary Colin Millward. Salmon, alongside boss Frank Lowe, helped to transform CDP from a press agency to, briefly, the creative masters of all media.

Photograph: John Claridge.

You can argue until the cows the come home over which was the greatest ad agency of all time but CDP, in the late sixties and ’70s, is certainly a contender. Alongside London rival Boase Massimi Pollitt and Doyle Dane Bernbach, where Salmon worked for a time, in the United States.

Salmon played a key role in this: moving CDP on from a classic ‘Swinging Sixties’ hotshop to a company building big brands through a combination of intelligence, nerve and the, often anarchic, efforts of the most talented bunch of creatives ever to be assembled in London’s Howland Street.

Here are some of the many distinguished campaigns Salmon oversaw.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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