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MullenLowe has won the Sloggi account and here’s its debut effort, for Sloggi’s ‘Wow’ factor.
Noticed the other day that ECD Richard Denney has now left the agency, part of a mass exodus that’s beginning to look like a pogrom. Will IPA president Tom Knox have a home to go to when he finishes his tour of duty?
Well they found someone to do this and it’s perky enough, in a French kind of way.
MAA creative scale: 6.5.
