Underpopulated MullenLowe debuts for Sloggi

MullenLowe has won the Sloggi account and here’s its debut effort, for Sloggi’s ‘Wow’ factor.

Noticed the other day that ECD Richard Denney has now left the agency, part of a mass exodus that’s beginning to look like a pogrom. Will IPA president Tom Knox have a home to go to when he finishes his tour of duty?

Well they found someone to do this and it’s perky enough, in a French kind of way.

MAA creative scale: 6.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.