Has Wieden+Kennedy bottled organic milk for Arla?

Wieden+Kennedy seems to be producing more telly than anyone these days, maybe because some big clients seem to be sharing it out among their multifarious agencies – not always to happy effect. They’re not ads as much as notifications.

Organic milk is a tricky one – don’t most dairy cows live in fields? It’s like organic lamb..

Anyway here’s W+K for Arla Organic Farm Milk, “the mighty goodness of nature in a bottle.” It probably isn’t a bottle but some sort of plastic thing but let’s not split hairs.

Always slightly mistrust faux-hyperbole. But it’s a hard-working 40 seconds.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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