Wieden+Kennedy seems to be producing more telly than anyone these days, maybe because some big clients seem to be sharing it out among their multifarious agencies – not always to happy effect. They’re not ads as much as notifications.
Organic milk is a tricky one – don’t most dairy cows live in fields? It’s like organic lamb..
Anyway here’s W+K for Arla Organic Farm Milk, “the mighty goodness of nature in a bottle.” It probably isn’t a bottle but some sort of plastic thing but let’s not split hairs.
Always slightly mistrust faux-hyperbole. But it’s a hard-working 40 seconds.
MAA creative scale: 6.
