BMB unveils arresting quickie for Hula Hoops

Is there anything good about Hula Hoops? Surprised they’re still with us but agency BMB has hit the seven per cent solution and determined two properties: you can stick them on the end of your fingers (how good is that?) and they go crunch, which invites a pun. Especially if you’re a bank robber with issues. Part of a £4.5m campaign.

Nice old-style advertising and a skilful use of thirty seconds.

MAA creative scale: 7.

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