Here’s YouTube’s list of the top-scoring European ads of 2016. We ran the British top scorers yesterday – here.
European Ads Leaderboard
1. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More
2. John Lewis Christmas Advert 2016 – #BusterTheBoxer
3. Sainsbury’s Christmas advert 2016 -The Greatest Gift
4. #Zeitschenken – EDEKA Weihnachtswerbung
5. Coca-Cola – Taste The Feeling
6. Cornetto – Love Story: Vorrei Ma Non Posto
7. Netto – Katzen
8. Allegro – Czego szukasz w ?wi?ta?/English for beginners
9. M&S 2016 Christmas Ad – Christmas with love from Mrs Claus
10. Momondo – The DNA Journey
Hmm. Gloopy Christmases, pretty girls (well it’s Italy), cats. Actually like Netto’s katzen. But Allegro has produced a wonderful long-form ad and then there’s travel website Momondo. If you’ve five minutes to spare take a look – it truly is an eye-opener.
