Cruise ship ads are usually the naffest of the naff – yes, we mean you Rob Brydon – although that doesn’t seem to have held back a massive global industry, owner of those floating hotels you see in ports around the world.
So some credit should be due to Royal Caribbean for trying something different, a mix and match from agency Hometown with some nifty art direction to show that these things go everywhere.
Still not entirely convinced but A for effort.
MAA creative scale: 6.
