Royal Caribbean tries new bearing on cruise ads

Cruise ship ads are usually the naffest of the naff – yes, we mean you Rob Brydon – although that doesn’t seem to have held back a massive global industry, owner of those floating hotels you see in ports around the world.

So some credit should be due to Royal Caribbean for trying something different, a mix and match from agency Hometown with some nifty art direction to show that these things go everywhere.

Still not entirely convinced but A for effort.

MAA creative scale: 6.

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