It’s cold turkey for phone lovers this Xmas says Three

Three is is taking a leaf out of American retailer REI’s book who advised people to ignore Black Friday and get out into the great outdoors in its #OptOutside campaign.

A new Christmas campaign #coldturkey from Gravity Road highlights numerous occasions over Christmas when phone obsession is just a bloody nuisance. Particularly like the blonde whose free kisses are rudely ignored by assorted phoneheads.

Was in a nice outdoor restaurant one evening on holiday a couple of years ago when there were so many phones flashing it was like being in an Ibiza disco. Grrr.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.