Three is is taking a leaf out of American retailer REI’s book who advised people to ignore Black Friday and get out into the great outdoors in its #OptOutside campaign.
A new Christmas campaign #coldturkey from Gravity Road highlights numerous occasions over Christmas when phone obsession is just a bloody nuisance. Particularly like the blonde whose free kisses are rudely ignored by assorted phoneheads.
Was in a nice outdoor restaurant one evening on holiday a couple of years ago when there were so many phones flashing it was like being in an Ibiza disco. Grrr.
MAA creative scale: 7.