Is this horse opera from Martin tearjerker of the season?

Purina Mills is a US animal feeds company (once owned by Ralston Purina) and it sponsors A Home For Every Horse which connects unwanted horses (of whom there are millions across the world) with new owners.

One reason being that they’re somewhat expensive to look after (we’ve got one).

This is Purina Mills’ TV debut, in the capable hands of The Martin Agency.

Hope daughter never sees this or we’ll have dozens of the things in the back garden.

Martin is, arguably, the best at advertising out of the Great American Ad Book.

You know you’re being manipulated but keep coming back for more.

Love it.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.