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Can Nike overturn mobile phone mania?

According to Nike most of us (not me I hope) spend ten hours a day which equals 35 years of our life peering at a smartphone as opposed to doing something useful like running. Hmm, don’t do much of that either.

A timely reminder or desperation in the face of a world gone mad?

By Wieden+Kennedy.

MAA creative scale: 7.

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