Holiday camps, as we used to call them, have a somewhat unappealing image in the UK even though most of us go to one at some stage. So it’s clever of Center Parcs and agency Brothers and sisters to keep the usual activities/catering etc well out of sight (sure they’re fine etc..) and concentrate instead on arboreal delights.
This time round, for the peak New Year booking season, it’s a fierce dad with various unlikely forest denizens including a rather spectacular whale and, of course, a robot.
We like a well-stuffed 30 seconds.
MAA creative scale: 8.