BBH springs Christmas surprises for Tesco

We’ve had lots of Santas (in various forms) this year, most notably perhaps RKCR/Y&R’s Mrs Claus for Marks & Spencer.

We can now reveal that the real Santa is Tesco CEO Dave Lewis who’s been dipping into the retailer’s coffers to spring some surprises on Tesco people in the final stage of the ‘Bring It On’ Christmas campaign from BBH. This one (of four) features shop worker Brenda.

BBH took a lot of stick for its early efforts for Tesco but this campaign has grown into a winner.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.