We’ve had lots of Santas (in various forms) this year, most notably perhaps RKCR/Y&R’s Mrs Claus for Marks & Spencer.
We can now reveal that the real Santa is Tesco CEO Dave Lewis who’s been dipping into the retailer’s coffers to spring some surprises on Tesco people in the final stage of the ‘Bring It On’ Christmas campaign from BBH. This one (of four) features shop worker Brenda.
BBH took a lot of stick for its early efforts for Tesco but this campaign has grown into a winner.
MAA creative scale: 8.