McDonald’s is running what it calls its biggest UK Christmas campaign, built around a winsome left-on-the-shelf doll Juliette and the opportunity for romantic, as well as scoffing, opportunities in McD.
Could’ve been a big dollop of gloop but, as ever with Leo Burnett and McDonald’s, it’s nicely done. You do bat for Juliette as she skids across a busy road.
There’ve been some good Christmas ads this year.
MAA creative scale: 8.
