Grey Canada shows the other side of Christmas in a print cracker for The Salvation Army

It isn’t much fun having little money at any time, especially Christmas.

Grey Canada has twigged this in its new campaign for The Salvation Army which should, if there’s any justice, win most awards for charity advertising and quite a few for print.

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Sobering as we spend, spend, spend.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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