Out of home airport market leader Primesight has bought rival Airport Media to add Airport’s Gatwick and Luton holdings to its own portfolio which includes Manchester, Stansted and East Midlands.
Primesight says it can now reach over 100 million passenger journeys a year, covering four of the top five airports in the UK (Heathrow being the exception). Airport managing director Sarah Parkes will become MD of Primesight’s Airport team.
Primesight MD Matt Teeman says: “This exciting acquisition is a significant addition to our business and is pivotal to our overall growth strategy. Sarah brings a wealth of experience to drive continued growth in this sector for us and we are delighted to welcome her and the Airport Media Team to Primesight.
“We are delighted to be able to incorporate these two key airports within our portfolio, improving our market leading ownership of this environment. Airports provide highly attractive audiences with long dwell times and we believe that the combination of these audiences with screens, mobile and beacons will really drive this sector.”
Sarah Parkes says: “It is great to be joining Matt and the team at Primesight. Our joint proposition will create a commanding position in the airport environment from which we can deliver scale, innovation and powerful advertising campaigns that not only make an impression on these valuable audiences but also enhance the airports dynamic and premium environment.”