Here’s Virgin Holidays’ live streaming ad from AMV BBDO that made its debut on the X Factor on Saturday. Was it worth all the hoopla?
Hard to tell really. Does this work better than stock footage? Was the rapidly reducing X Factor audience swayed because it was live? Apparently some of the rest of the #SeizeTheHoliday campaign (including the digital out of home element) features further live streams which will, presumably, underline the message.
At least you can see it was edited live although maybe you weren’t supposed to.
MAA creative scale: out of their hands really but we’ll give it an ‘A’ for effort.
So: 7.
