BBH orchestrates profoundly depressing tale for Cifas fraud protection

Cifas is a UK online fraud prevention service and it’s teamed with the Leeds Building Society to offer this cautionary tale, capably orchestrated by BBH.

Apparently liking a coffee shop on Facebook means that fraudsters can find out everything from your mother’s maiden name (a common security question) to your inside leg measurement.

Cifas can help, it says, and the case is pretty convincing. Perhaps we should just ban Facebook.

But isn’t it all profoundly depressing?

MAA creative scale: 7.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.