BBH orchestrates profoundly depressing tale for Cifas fraud protection

Cifas is a UK online fraud prevention service and it’s teamed with the Leeds Building Society to offer this cautionary tale, capably orchestrated by BBH.

Apparently liking a coffee shop on Facebook means that fraudsters can find out everything from your mother’s maiden name (a common security question) to your inside leg measurement.

Cifas can help, it says, and the case is pretty convincing. Perhaps we should just ban Facebook.

But isn’t it all profoundly depressing?

MAA creative scale: 7.