WPP’s Possible wins Specsavers digital business

Specsavers, which now has a growing hearing aid business too, is famous for producing its (mostly excellent) advertising in-house.

But now it’s gone outside for its digital account, appointing Possible London to “apply service design to create the next evolution of digital services across all its channels.” Possible started life as a hotchpotch of digital agencies WPP acquired over the years but now seems to be hacking it as a network.
Specsavers group marketing director Richard Holmes says: “We were very impressed by the experience and talent available in the Possible team. Their knowledge of the digital space and the passion they showed for the brand and our business was evident throughout the process. They really demonstrated their understanding of who we are, what we stand for, and the best way to translate that into an authentic online and mobile experience.”

Possible ECD Pablo Marques says: “Specsavers is a well-loved and very inclusive brand that has a beautiful understanding of the people they serve. The work we pitched built on that. It was focused on serving people better through empathising with their needs, it’s exactly the kind of work that moves us. This is an opportunity to create work that has a positive impact, however small, in the lives of people that use it. We’re enormously excited to work with Specsavers.”

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