Sarah Watson wins top BBH strategy post

Sarah Watson, Chief Strategy Officer of BBH New York, has been appointed as the Global CSO of BBH Group. She will work alongside Neil Munn, global CEO, and Pelle Sjoenell, the new worldwide CCO, replacing founder Sir John Hegarty.

unnamedWatson (left) will partner with Sjoenell to hape the agency’s global creative output, aiming at “creating world-class ideas that drive growth and shape popular culture.”

Watson first joined BBH 14 years ago, starting at BBH London as a planner on brands including Johnnie Walker, Vodafone and Levi’s. She will continue as the CSO of BBH New York.

Sjoenell says: “I cannot think of a better partner in crime than Sarah Watson. I have always looked up to her professionally, intellectually and as a leader. She is the kind of person I want to impress.”

Watson says: “For me, BBH isn’t a job, it’s more like a calling. BBH is founded on the power of having the three different voices of creative, account management and strategy shaping the work. I am immensely proud to be part of the team taking this into the next generation. ”

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