Internet-free international phone app Rebtel “fucking hates advertising” according to its new (ad) campaign showing millenials being frantically diverse, inclusive and inspirational – but not actually offered a product or service to buy.
Rebtel has, indeed, identified one of the bear traps of the ‘here for good’ era. Is the new, multi-agency Coke ‘Taste the Feeling’ campaign guilty of this? To be fair to Coke, it’s probably not allowed to say anything about the product – which the world is inching closer to banning. Many phone and mobile companies certainly are.
As advertising though: MAA creative scale: 6.