When you’re the Paddy Power AOR you have to look to your laurels: any slacking and the Irish bookie will appoint another ‘mischief’ agency. Laurels, in this case, meaning pushing things as hard as you’re allowed to – and preferably a bit further.
So the Luckys have produced ‘Pocket Jostle’ for PP’s new iPhone app, allowing you to place bets when your hand’s in your pocket it seems. This won’t be running on TV.
Directed by James Rouse of Outsider, helmsman of the rather more stately ‘Mog’s Christmas Calamity’ for Sainsbury’s.
Raises a, er, smile.
MAA creative scale: 8.