Is Temptations another Christmas winner from A&E?

Mars Pedigree’s Temptations are North America’s favourite cat treat, it seems, but the UK’s adam&eveDDB is the agency. This new campaign, ‘Say sorry for the holidays,’ runs on TV in North America and online.

The Elton John school of warbling seems to be instilled in A&E’s DNA; here we have the great man used to ironic effect as a commentator on the festive indignities inflicted on beloved moggies.

A&E’s ‘Man on the moon’ epic for John Lewis seems more popular with the public at large – and certainly the national media – than the ad business, judging by anecdotal evidence. But that could be sour grapes.

Even though the agency has produced – is producing – a veritable volley of Christmas ads it hasn’t dropped the ball yet.

MAA creative scale: 8.

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