FCB Inferno is showing a degree of ambition these days, boosting its creative department with a series of hires and the latest is Elspeth Lynn (left), former ECD of M&C Saatchi who joins in January as group creative director.
Lynn’s background is digital; in 1999 she co-founded Zig in Canada which was sold to Crispin Porter and then joined Profero in London as ECD. She left M&C following its acquisition of Lean Mean Fighting Machine.
FCB Inferno joint CCO Al Young says: “Elspeth’s working philosophy matches that of FCB Inferno. We do not function in separate silos, instead all disciplines work together as one team in an open environment. As well as being a world class art director, Elspeth is a truly integrated creative director, which is critical to our way of working. Her joining FCB Inferno is a brilliant way for FCB Inferno to start 2016.”
Lynn says: “The priority for me in my next role was ‘team not title.’ The best agencies always have a tightly knit team at the top, great culture, high ambitions and momentum. When I met the team at FCB Inferno, I saw what I was looking for.”
Interpublic-owned FCB in the UK has revived after years in the doldrums following the merger with Inferno, as it has globally under CEO Carter Murray. Its Sport England campaign ‘This Girl Can,’ developed to encourage women and girls to take part in more sports, was one of the most awarded of 2015.