Shiseido shows beauty companies how to advertise

There seems to be some pretty remarkable work coming out of Japan just now – maybe there always has – and here’s a shining example from the Shiseido beauty company.

‘High School Girl?'(the reason for the question mark becomes apparent) is set in a Japanese classroom, where all sorts of funny things seem to occur in some scenarios but, mercifully, not here.

Doesn’t seem to be an agency involved – maybe that’s why it’s so good. Should be force fed to the likes of L’Oreal execs and their agencies.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.