FCB Inferno is launching the second phase of its ‘Your Future Their Future’ campaign for the National College for Teaching & Leadership (NCTL), which is actually part of the Department of Education.
Many teachers (I’m surrounded by them at home) regard the DoE and past and present governments as the biggest enemies of good teaching, introducing academies, free schools and all sorts of other gimmicks – and treating teachers like punchbags.
But the NCTL’s heart seems to be in the right place in this campaign. The PE teacher is a marked improvement on the ones I can recall.
FCB inferno is good at this reality stuff, as in its Sport England campaign.
This is very good and should help to recruit more teachers. Let’s hope they don’t regret it when the next missive from on high lands on their desks.
MAA creative scale: 9.