Something decidedly odd is happening at Mars Pedigree. The company once best known for force feeding brand managers pet products has discovered a sense of humour and it’s all getting a bit out of hand.
The latest effort for Whiskas from AMV BBDO – ‘Kitten Kollege’ – features a boarding establishment, including a painfully creepy headmaster.
Is this confidence or just running out of things to say about Whiskas?
College Humour producer Kate Grady deserves a shout-out for marshalling all those moggies.
MAA creative scale: 7.5.