AMV BBDO unveils Kitten Kollege for Whiskas

Something decidedly odd is happening at Mars Pedigree. The company once best known for force feeding brand managers pet products has discovered a sense of humour and it’s all getting a bit out of hand.

The latest effort for Whiskas from AMV BBDO – ‘Kitten Kollege’ – features a boarding establishment, including a painfully creepy headmaster.

Is this confidence or just running out of things to say about Whiskas?

College Humour producer Kate Grady deserves a shout-out for marshalling all those moggies.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.