One of the reasons there are so many desperate would-be immigrants to the UK causing mayhem in Calais is that certain countries – Afghanistan and parts of sub-Saharan Africa for starters – are unsafe, particularly for children.
Charity War Child UK is running a new video game-style campaign from agency Toad dramatising what it must be like to find yourself in such a terrifying environment.
So some at least of these people are refugees not, pace the Daily Mail and others, slackers desirous of Premier Inn-style ‘luxuries.’
MAA creative scale: 8
