Adam&eve turns on the style for VW’s car service

VW is running a new print campaign through adam&eveDDB promoting its service standards. All car companies with dealer networks do this from time to time to try to stem the howls of outrage from customers startled by their service bills: “two hours on the computah guvnor…”


I’ll be surprised if this doesn’t pick up and award or two, even if it’s ‘Car Service Today.’

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.