Will Lucky Generals be the London indie agency to make the breakthrough to the big time? It didn’t win the recent Waitrose pitch – that went to adam&eveDDB, as everything seems to these days – but it’s picking up business here and there and producing accomplished work.
It also knows how to spin when it needs to and this new campaign for Hostel World, which majors on ‘skinny dipping,’ made its debut in that veritable festival of skin, Game of Thrones.
Actually there’s nothing here to frighten your maiden aunt, assuming such persons still exist.
Nicely done though. MAA creative scale: 7.