Marketing a restaurant chain is pretty much an online business these days and UK operator Ask Italian has appointed marketing agency KHWS as its new digital agency following a four-way pitch.
KHWS will handle Ask Italian’s website maintenance and development, creative developments and SEO to increase online booking conversions targeted through SEO, conversion rate optimisation and site design.
Ask Italian marketing director Corinne Prior says: “As part of Ask Italian’s continued evolution as a brand, we’ve seen not only how important digital is at cementing our brand identity, but also as a channel to our customers, and how much our customers respond to and interact with our digital efforts.”
KHWS founding director Andrew Watts says: “KHWS has a rich heritage in the hospitality and leisure sector and we are very excited to be working with ASK Italian to help them achieve their growth plans using our digital expertise to make their web site both a great user experience and an enhanced source of bookings.”
