AMV produces thunderous debut for Thunderhead

Thunderhead is a business making customer engagement software, aimed at CMOs and others.

It must be doing OK because it’s found the funds for this TV and online campaign from AMV BBDO, which can’t have come cheap. Unless..

Anyway, it’s another cracker from AMV which has been on consistently fine form this year. This is presumably the online version.

Apparently it made its debut in the current, last series of Mad Men on Sky Atlantic. Do marketing directors watch Mad Men? Suppose they should. If they’re Virgin Media customers they can’t, but that’s another story.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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