Will London wins BMR Health’s global Femifree launch

Creative agency Will London has won BMR Health’s global Femifree launch. Femifree is described as a ‘pelvic floor toner’ and is designed to reduce female urinary leaks, a condition said to affect one in three women worldwide.

The launch will start in the UK in second quarter of 2015 then roll out across Europe and the US later in the year via print, online films and social media.

BMR Group CEO Dr Patricia Smith says: “We are delighted to have Will London on board as our global creative agency. They have demonstrated a clear understanding of our audience and helped us build a clear positioning that we know will resonate.”

Will London managing partner Paul Hamilton says: “Femifree is a game-changer for women who suffer from this problem and we’re delighted to be creating the campaign that lets them know there is now a solution.”

Will London’s other clients include Slendertone, Krispy Kreme, Hiver Beer and Stuffa.

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