AMV launches government THINK! drug drive campaign

The law in the UK regarding drugs and driving changed today (March 2) to bring it into line with drink driving (ie don’t or else).

So AMV BBDO has produced a new campaign THINK! Drug Drive Paranoia (it’s not really paranoia when you can get caught but never mind) reminding miscreant motorists of the fate that awaits them.

Does the job. MAA creative scale: 6.

Wonder what will happen when self-driving cars come in?

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