BBH introduces The Chokeables for St John Ambulance

Grey won lots of plaudits for its British Heart Foundation work featuring Vinnie Jones, showing you what to do if someone had a heart attack. The business subsequently moved elsewhere, but that seems to be life.

Now BBH is taking the practical route for St John Ambulance – ‘The Chokeables’ – showing what to do if a baby swallows something it shouldn’t.

The star-studded voiceover features David Walliams, David Mitchell, Johnny Vegas and John Hurt.

Nice to see another charity ad that tells you something useful in the process of liberating your wallet.

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